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Find Your Story.

Behind every great brand is a strong leader. Discover your personal leadership archetype.

Developed by LMD based on Carl Jung’s work, your leadership archetypes shape how you lead and how people experience your leadership. Your organization’s brand archetypes shape how your audiences experience your brand. Together, they create a seamless brand experience.

Your leadership archetypes guide how you–and your organization–lead, market, and deliver.

A showstopping peacock who encourages everyone in the flock to spread their wings. A many-armed octopus who makes complexity look effortless.

LMD uses brand archetypes to develop your brand’s personality, role, strategy, and messaging. They provide a framework for understanding how your organization “shows up”–as a presence and as a promise to your audience.

This is how it works.

Take the assessment and discover your leadership archetype.

1

Use the insights for decision-making, messaging, and team culture.

2

Dive even deeper with LMD’s leadership coaching and brand development.

3

Take the Assessment

Happy Holidays from LMD

Are you a master gift-giver? The life of the party? Take the special winter edition of our Leadership Archetype Assessment and find out your seasonal superpower! 

Take the Holiday Assessment

Leave
a Mark

Limitations? Not for us. With ingenuity, innovation, and focus, we lead our teams to new horizons. 

Seek Knowledge

Everything starts with information. We lead with curiosity and perception to deliver clever, big-picture ideas. 

Provide
Order

Our success is in our process. Careful planning and unity help us lead our teams to strong and stellar results. 

Build Connections

It’s all about unity when we lead, building teams and solutions that are people-first to grow and uplift. 

LMD is a change agency.

We are a full-service marketing and communications agency that helps our clients lead, market, and deliver with communications that change how people think and act.

LEAD YOUR INDUSTRY with bold branding and strong messages. We start by defining your “why,” then we craft your brand’s identity, messaging, and creative to better tell your story and build loyal customers.

MARKET SMART with behavioral science and data-backed campaigns. Guided by our in-house research team, we use an evidence-based, data-driven approach to create campaigns that get the results you want.

DELIVER THE CHANGE you want to see in your organization. With perspective and expertise, we help you define the change you want to see and then implement it in sustainable and measurable ways

Learn More