The Guardian

You balance might with mindfulness. You protect what matters, promoting responsible discovery while protecting traditions, culture, and values. 

How do you lead, market, and deliver?

When it’s time to lead, you seek accurate information to make sound judgments. When it’s time to market, you build credibility through honesty, simplicity, and optimism. And when it’s time to deliver, you maintain standards based on well-researched insights.

But watch out!

There’s a fine line between tradition and resistance to change. Sometimes you can take a calculated risk or put a new spin on an old faithful.

Find Your Foil

A foil is a contrasting character who challenges the protagonist, often to reflect and grow. In a team, you might find there’s friction or challenges with other archetypes. But when you learn to work together to your strengths, foils make each other shine.

Entertainers bring levity and color, but might struggle to give gravity to serious moments. Guardians stay steadfast and firm in their responsibility and standards, but might mistake resistance to change for tradition. As a team, you may butt heads–but with one making bold moves and the other providing steady guidance, you’ll have boundary-pushing results that are thoughtful and sound.

SEE YOUR FOIL

Explore the Archetypes