The Synthesizer
You connect the dots effortlessly with a many-armed approach. You connect the information, patterns, and perspectives to make sense of complexity.
How do you lead, market, and deliver?
When it’s time to lead, you promote learning and building expertise to add clarity. When it’s time to market, you position brand insights clearly and strategically to inform. And when it’s time to deliver, you align cross-functional work into a cohesive whole.
But watch out!
Perfectionism can hinder progress. Flexibility with your process will help you and your team keep momentum.
Find Your Foil
A foil is a contrasting character who challenges the protagonist, often to reflect and grow. In a team, you might find there’s friction or challenges with other archetypes. But when you learn to work together to your strengths, foils make each other shine.
The Storyteller driven by emotion, the Synthesizer driven by data. Following feelings may seem contradictory to following facts and figures (or vice versa), but you’ll find a combination that makes for a well-rounded, insightful team. Just be sure to give both sides equal time, and build together!
