The Visionary

You see the forest, the trees, and every detail in between. You spot what others don’t–yet–and create a compelling picture of the future to rally people around. 

How do you lead, market, and deliver?

When it’s time to lead, you inspire bold thinking and a future-oriented mindset. When it’s time to market, you craft a powerful, aspirational brand narrative. And when it’s time to deliver, you keep execution tied to long-term strategic goals.

But watch out!

Sometimes being a big-picture thinker means the little things slip through the cracks. Make sure you’re following through so you can realize your big plans.

fIND Your Foil

A foil is a contrasting character who challenges the protagonist, often to reflect and grow. In a team, you might find there’s friction or challenges with other archetypes. But when you learn to work together to your strengths, foils make each other shine.

Together, the big-picture Visionary and careful processes of the Architect can make one of the best teams, developing cutting-edge projects with solid foundations. Just don’t let resentment build if the Architect feels pressured to deliver too much, or the Visionary feels stifled by constraints. Communication and honesty are key.

SEE YOUR FOIL

Explore the Archetypes