The Producer

You’re resourceful and curious, finding treasure in unexpected places. You bring ideas to life by combining imaginative concepts with disciplined execution to create standout results. 

How do you lead, market, and deliver?

When it’s time to lead, you inspire creative execution. When it’s time to market, you deliver on the brand promise in innovative ways. And when it’s time to deliver, you turn inventive ideas into actionable plans.

But watch out!

Don’t let execution fatigue affect your creativity. Take a break and let someone else handle the action for a while.

Find Your Foil

A foil is a contrasting character who challenges the protagonist, often to reflect and grow. In a team, you might find there’s friction or challenges with other archetypes. But when you learn to work together to your strengths, foils make each other shine.

The Producer and Fixer aren’t exactly foils, but rather too alike–that’s where the challenge comes in! Both styles are prone to pushing themselves hard and burning out. With two hard workers who always jump to be the ones to solve every problem, it’s even easier to pull long hours or take on too much. Be sure to check in on your team and yourselves, take some breaks, and share the responsibility.

SEE YOUR FOIL

Explore the Archetypes